Bill EdwardsPartner

Bill Edwards is an unparalleled authority in global business expansion, having successfully launched 50 companies into 35+ countries across 12 sectors. His career includes extensive assignments living and leading businesses in seven countries across the Americas, Asia, Europe, and the Middle East, including critical markets such as China, Turkey, and Hong Kong. With a deep understanding of country selection, partner identification, and regulatory navigation, Edwards ensures clients avoid predictable pitfalls and secure successful international market entry. His clients gain the benefit of seasoned judgment, proprietary tools, and a global network built over decades, transforming instinct-driven decisions into structured, winning strategies. Edwards' unmatched experience is further underlined by his leadership roles as Chairman of the District Export Council of Southern California and the World Affairs Council of Orange County. He has twice received the U.S. President's "E Award" for Export Excellence and served as an Advisor to the U.S. Trade Representative. As the publisher of the Geowizard Biweekly Global Business Update with over 3,000 subscribers and author of more than 50 articles on international market entry, Bill Edwards consistently demonstrates his commitment to sharing critical insights. He effectively guides companies ready for global expansion, investors evaluating international franchise opportunities, and leadership teams seeking expert navigation through complex global landscapes. His work helps businesses move faster toward what works, mitigating the unforgiving nature of international expansion.

Chair the Executive Board of the leading non-profit organization in Orange County, California that is focused on educating our community on what is truly happening in the world today on a non-partisan way. This is my second opportunity to lead the Executive Board of this critical non-profit organization that bring world class leaders to our community

With 5 extraordinary decades of successful international business experience spanning virtually every corner of the world and many business sectors, Bill Edwards understands the global business landscape like no other. County Master Franchisee in five countries in Asia, Europe and the Middle East. Senior VP for franchisor operating in 15 countries. Full-service consultant taking 40 franchisors global. Now Bill is sharing this unmatched experience and wisdom with select senior executives traversing the complex international growth landscape. What Makes Bill Edwards Uniquely Qualified to Steer Companies Going Global? I have lived in China, the Czech Republic, Hong Kong, Indonesia, Iran and Turkey and managed projects in more than 50 countries in the Americas, Asia Pacific, Europe & the Middle East. Leveraging my vast global network, I can unlock enormous potential for the companies I advise. Services Include: ➡ Choosing the right countries for your specific franchise or business ➡ Creating a profile of your best international licensee ➡ Understanding the political, economic & legal aspects of your target countries ➡ Accessing a global network of vetted professional service providers ➡ Defining the training, support & technology needs for your international development ➡ Adapting your business model & product/service offering ➡ Entering the China and Middle East markets ➡ Monitoring & auditing your existing international licensee ➡ Supply chain development & solutions “Bill Edwards is the absolute preeminent source for international growth. He exudes expertise at every turn. For ANY size franchise brand considering international expansion, I highly recommend Bill!” - Jeff Bevis, Chief Operating Officer, Caring Senior Service National HQ

Write the international column for the quarterly 'Franchise Update' magazine. Author of over 50 articles on global business (https://edwardsglobal.com/newsroom/egs-articles/). Creator and Author of GlobalVue®, which quarterly ranks 40 countries as places to do business (https://edwardsglobal.com/globalvue/) and Editor of the Geowizard biweekly global business update newsletter (www.geowizard.biz). Co-Author of the upcoming book entitled "Buy Global, Own Local - The Art of Global Franchising

How Bill Helps Businesses ‘Grow Global’ Successfully ➤ Advisor – Providing advice on all aspects of international operations & development including preparing for taking a brand international, strategic planning, post licensing in-country operations support & replacement of existing international licensees ➤ GlobalAssess™ A detailed, realistic analysis of a franchisor’s systems, training, support, marketing, technology, & Intranet for international expansion & an analysis of priority countries for the specific brand as well as a customized, 10-year Going Global Budget & Plan ➤ International Market Research - EGS also conducts country & sector specific research using our GlobalTeam™, in-country sources, international publications, EGS analysis, global databases & websites to generate sector, brand & cultural adaptation market research reports ➤ Have taken 40 franchisors into 30+ countries in the Americas, the Asia Pacific, Europe & the Middle & Near East Sample Client List: ✈ Abrakadoodle® ✈ AlphaGraphics® ✈ The Boiling Crab®* ✈ Build-A-Bear Workshop® ✈ Carl’s, Jr.® ✈ Denny’s® ✈ International Dairy Queen®* ✈ Midas® ✈ Mr. Handyman® ✈ Right At Home® ✈ Two Men And A Truck® If you are ready to take your company global, call or email us