Bill Goodwin

Bill Goodwin is an accomplished business leader and coach with more than two decades of experience running and transforming entrepreneurial organizations across healthcare, technology, manufacturing, and tech-enabled services. He has successfully scaled four companies, achieved two exits to public companies —

including the nine-figure sale of a telemedicine company to Walmart — and earned recognition twice as a Top 100 CEO in Phoenix. His leadership has guided organizations ranging from $2 million to $180 million in revenue, with teams as large as 400 employees, consistently driving sustainable growth, operational efficiency, and cultural alignment.

As a Certified Scaling Up Coach and former professional EOS Implementer, Bill specializes in helping CEOs and leadership teams master the four critical decisions for scaling: People, Strategy, Execution, and Cash. His expertise extends to strategic planning, disciplined execution, leadership team development, and fractional/interim CEO roles. A trusted advisor to executives, he brings a practical, results-driven approach to growth, capitalizing on market opportunities, and executing on vision. Bill also shares his insights as a contributor to the Arizona Business Journal, helping business leaders navigate complex challenges with clarity and confidence.