Dan Nuon

Dan NuonManaging Partner

Creative Leader and Strategist Driving Innovation & Brand Scaling thorugh Automation and Agentic Orchestration

Irvine, California

About

Dan Nuon is a seasoned leader who has helped orchestrate successful exits, mergers, and acquisitions with national brands including Groupon, EatStreet, and Doorstep Delivery. With a decade of co-scaling multiple ventures and leading high-performing teams, Dan consistently transforms market opportunities into significant brand value. His expertise spans strategic design, operational clarity, and creative commerce, making him a formidable leader in building and scaling design-led businesses. Clients benefit from his proven playbook for monetizing creativity at scale and developing highly successful market strategies. Dan is currently the Founder of Shohaus, a creator-led furniture design and production studio that redefines how industrial designers, trade professionals, and design-savvy clients connect. Under his leadership, Shohaus designs, builds, and delivers original, made-to-order pieces, creating a scalable ecosystem where product design becomes a monetizable asset. His prior work with marquee clients such as Ryan Phillippe, Shani Darden, W-Hotels (Marriott International), and Papa Johns further solidifies his reputation for delivering clean, goal-driven, and purposeful design across diverse industries.

Areas of Expertise

Business DevelopmentBusiness-to-Business (B2B)E-CommerceManufacturingInternational LogisticsStartup Operations and ScalingBrand Strategy and PositioningCreative DirectionProduct Design OversightPlatform Business DevelopmentDirect-to-Consumer GrowthHigh-Performance Team BuildingAI AutomationAgentic OrchestrationAgentic WorkflowNode-Based Agentic DesignLLMLocal LLMCreative StrategyUIUX Design

Experience

ShohausDetails

Founder · May 2020 – Present

Founder of Shohaus, a design-forward furniture studio evolving the way industrial designers, interior professionals, and clients connect through a curated library of original, made-to-order pieces. What began as a custom studio building handcrafted furniture for residential and commercial clients, Shohaus is now scaling into a fully integrated ecosystem where designers, industry professionals, and clients connect seamlessly. Our mission is to modernize how high-quality furniture gets designed, built, and sold. No fixed SKUs. No mass production. Just original work, made to fit both the space and the story. We’re now seeking design collaborators, trade professionals, and strategic partners who want to be part of the next phase of the furniture industry.

Refuse Normal Studio

Founder & Managing Partner · Jun 2015 – Present

Hungry Media

Partner & Chief Creative Officer · Sep 2019 – Aug 2022

OrderEx

Creative Director · Jun 2019 – Aug 2020

OPER (Order. Pay. Earn. Redeem.)

Creative Director · Jan 2016 – Mar 2017

College Advertising Solutions

Creative Director · Jul 2012 – Mar 2017

Parking Panda

Marketing Specialist · Jun 2008 – Jun 2009

National Institute of Standards and Technology (NIST)

Marketing Team · Sep 2006 – Jun 2008

Education

The Johns Hopkins University - Carey Business School

Master of Business Administration - MBA, Marketing · 2010 - 2012

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